Case Ponsse - The power of partnership

It all started with a mixed-breed dog named Ponsse and the inventive farmer's son Einari Vidgrén. Today, Ponsse Plc in Finland is one of the world's largest manufacturers of forest machines - the customised cable harnesses and assemblies come from LAPP.

The history of Ponsse is somewhat similar to that of LAPP. Oskar Lapp was an ingenious inventor and tinkerer who developed the first industrially manufactured connection and control cable ÖLFLEX® in 1957 and, together with his wife Ursula Ida Lapp, founded the company in 1959 that is now the world market leader for integrated solutions in the field of cable and connection technology.

Also in 1957, Einari Vidgrén became passionate about forest machine at the age of 14. At that time, he started working in the forestry industry with a frame saw and found that the work in the forest was very hard and laborious. Soon he had a brilliant idea: Einari Vidgrén developed a load-bearing forest tractor in a local village workshop in the late 1960s.

When Einari Vidgrén drove his first homemade  forest tractor out of the workshop, the villagers were amazed at the brute machine made of recycled parts: "What kind of 'Ponsse' is that supposed to be?" they said. They named it after the mixed-breed dog Ponsse that roamed the village. His fur was mottled grey - not a pretty dog. But he was a persistent hunter. So Einari Vidgrén decided to name his machine Ponsse. The machine was perfect for use in the tough conditions of logging. Finally, Einari Vidgrén founded his forest factory in the village of Vieremä in  in Finland in 1970. The first years were difficult. It was not until the 1980s that Ponsse was on the road to success with new machine developments.

With the introduction of the legendary forwarder PONSSE S15 in 1983, Ponsse became known to both competitors and customers. The machine´s front frame, partly made of aluminum, made the machine significantly lighter than its competitors, which put it in a class of its own in terms of off-road capability. The first harvester, PONSSE HS15, was launched in 1987, followed by the first PONSSE measuring devices in 1988. In 1994, Ponsse became the world's first forestry machine manufacturer to be awarded the ISO 9001 quality certificate.

Today, the family-owned company Ponsse is listed on the stock exchange and employs around 2000 people worldwide. With 13 subsidiaries, 30 dealers around the world and 235 international service centers, Ponsse is active in harvesting markets in 40 countries and generates almost 80 percent of its turnover through exports - and has now delivered more than 20,000 forest machines all over the world.

The factory in Vieremä has also been enlarged from the original 300 m2 to four hectares. Ponsse forest machines are based on the environmentally friendly CTL (cut-to-length method), where trees are felled, delimbed and cut into different timber grades before leaving the forest.

"Our product range covers all size categories of forest machines, from initial thinning and forest energy harvesting to heavy regeneration logging, as well as all logging locations, from soft soils to steep slopes. We also have full range of forwarders even up to 25k load capacity. We want to contribute to our customers' success with our productive and reliable Ponsse forest machines and services," says Tuomas Yli-Marttila, Procurement and Logistics Manager at Ponsse. And he adds: “A big part of the components are coming from Vieremä, but we also have products coming from other European countries.  About 60 % of the machines components are manufactured in Finland. All Ponsse forest machines are manufacuted in Vieremä.”

The portfolio includes forwarders for moving and transporting logs to the collection points for the trucks. Or harvesters for thinning and clear-cutting work. Their eight wheels make them particularly maneuverable even in difficult terrain, and they have such agile names as Cobra or Scorpion. The internal logistics are now based on pull control. The warehouse automation includes 15,500 storage spaces for small parts and components and 3,900 pallet spaces. Along the assembly line, the required parts and components are automatically taken from the warehouse and brought to the individual workstations by driverless transport vehicles.

The special production features and the extensive customer-specific variation of the products also require a lot of performance and precision from the material logistics.

And this is where LAPP comes into play. The cooperation began back in the 90s. Back then with the company Suomen johdinvalmiste oy, which was later bought by the SKS Group and renamed SKS Connecto. In 2018, LAPP took over the operations of SKS Connecto and renamed it Lapp Connecto Oy.

LAPP is now the sole supplier of the cable harnesses and assembly solutions required by Ponsse. This is a business area that is grouped together at the connection specialist under the name LAPP Harnessing Solutions. The cable harnesses are assembled according to customer requirements. For example, UNITRONIC® LiYCY for data transmission in various parts of the machine, UNITRONIC® BUS CAN FD P for data transmission in the booms, or ÖLFLEX® PUR S 27 7G1.5 for the power supply of the headlights.

Ari Reinikainen Key Account Manager at Lapp Connecto Oy:
"The cooperation with Ponsse has developed into a real partnership. We exchange information in both directions and openly discuss all daily matters." The direct proximity is an advantage. Ponsse is only one kilometer away from Lapp Connecto Oy. "We deliver the ordered products directly on site and on time according to the customer's schedule. This ensures lower stock levels for the customer, and it is possible to react quickly to changes in production," says Ari Reinikainen.

A special feature in this partnership is that the customer involves suppliers in the design of its forestry machines right from the initial phase. LAPP helps with material selection already during the design phase. And very importantly, LAPP's own production adapts to new forestry machines so that production always runs smoothly and efficiently for the customer.

Tuomas Yli-Marttila: "For us, LAPP is a reliable partner at eye level - and has been for many years. We share the joys and challenges with each other. We really appreciate the expertise when it comes to finding the right cabling solution. And the good neighborliness is also a big plus."

Key Account Manager
Ari Reinikainen
p. +358 20 764 7421
m. +358 400 167 647
ari.reinikainen@lapp.com

The power of partnership: Ponsse Oyj and Lapp Connecto. There has been a long-standing cooperative relationship between our company and Ponsse Oyj for decades. The key factors in the successful cooperation have been the efficient management of the supply chain and the reliable delivery of wire and cable sets, even directly to the customer's production lines. See more in the video!

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Key Account Manager
Saku Mitrunen
p. +358 20 764 8388
m. +358 40 552 6123
saku.mitrunen(at)lapp.com

Key Account Manager
Pasi Vesterinen
p. +358 20 764 7408
m. +358 040 630 5010
pasi.vesterinen(at)lapp.com

Key Account Manager
Antti Rajalahti
p. +358 20 764 6030
m. +358 50 337 6683
antti.rajalahti(at)lapp.com

Key Account Manager
Ari Reinikainen
p. +358 20 764 7421
m. +358 400 167 647
ari.reinikainen(at)lapp.com

Key Account Manager
Arkadiusz Abryszewski
p. +48 501 024 252
arkadiusz.abryszewski(at)lapp.com

Sales Support Specialist
Mateusz Zawadzki
p. +48 515 296 221
mateusz.zawadzki(at)lapp.com